Creative services

PR, creative direction and event coverage in Sacramento

Italian Cowboy Creative tells your story in words and pictures at the same time. Grace Vaccaro interviews, writes, directs, styles and shoots, so the profile, the photos and the brand all sound like you.

Start my project

Often the writing goes to one person and the photos to another. Here it is one person from the first conversation to the final frame.

Four ways to work with Grace

01

PR and artist profiles

A written profile with photography to match. Grace sits down with you, writes about where you have been and what is next, and shoots the portraits that run with it.

Example: Sacramento R&B artist Leshon’s profile, with photography, creative direction and styling by Italian Cowboy Creative.

02

Creative direction and styling

The idea before the shoot. Concept, styling, lighting and prop sourcing, planned so every frame carries the same story.

Example: Grace’s “Quench your thirst” swim concept, where she handled direction, styling, lighting, editing and props.

03

Brand and marketing

Marketing and branding from a grounded perspective, built on what is actually true about your business rather than what sounds good.

Grace: list what this includes for you, for example brand voice, social content or launch campaigns.

04

Event coverage and production

Photography of your event, and help shaping it. Grace covers launches, listening parties and community nights, and produces her own series, Community Ties.

Recent coverage: Girls Just Wanna Sacramento, Appetite Gallery, Alma Wine Bar and Freq’uencies. See events →

Sacramento R&B artist Leshon in a cream jacket on a deep red cover titled The Art of Becoming

Featured work

Leshon: The Art of Becoming

Grace sat down with Sacramento R&B artist Leshon for a profile about himself, his past and his upcoming projects. Italian Cowboy Creative handled the photography, creative direction and styling, so the cover and the story were made together.

Grace: add a link to the published profile.

How it works

Three steps from idea to finished story

  1. Tell Grace what you are working on

    Use the inquiry form. A few lines about the project, the timing and where it will run is plenty.

  2. Plan the story and the shoot

    Grace shapes the angle, the look and the logistics with you, and sends a quote.

  3. Get words and photos that match

    You receive the finished profile, photos or event coverage, made by one person with one point of view.

FAQ

Before you reach out

What is included in an Italian Cowboy Creative artist profile?

An Italian Cowboy Creative artist profile pairs a sit-down interview with photography. Grace writes the story of where the artist has been and what they are working on, and shoots the portraits that run with it.

Who are these services for?

Italian Cowboy Creative works with musicians and artists, small businesses and venues, and event hosts in Sacramento who want their story told plainly and photographed well.

Can I book creative direction without the photography?

Ask Grace when you inquire. Creative direction and styling are usually part of an Italian Cowboy Creative shoot, and every project is scoped to what you actually need.

How does a project start?

It starts with the inquiry form. Tell Grace what you are working on, and she replies by email to talk through the idea and the quote.

Ready to tell it straight?

Tell Grace what you are working on. You will hear back by email with next steps.