Italian Cowboy Creative
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Photography and PR studio, Sacramento

Photos and stories that tell the truth about your brand.

Italian Cowboy Creative is Grace Vaccaro's studio for editorial photography, artist profiles and event coverage. Grace shoots it, styles it and writes it, so the pictures and the words come from the same place.

Start my projectSee the work

Film and digital · Sacramento based · Creative direction in house

A woman in a pink slip dress and yellow boots sits by a white ranch fence as horses graze behind her

Recent work with

  • Leshon
  • Girls Just Wanna Sacramento
  • Appetite Gallery
  • Alma Wine Bar
  • Freq’uencies

One studio, two sides

What is Italian Cowboy Creative?

Italian Cowboy Creative is a Sacramento photography and PR studio run by Grace Vaccaro, covering editorial photography, artist profiles, creative direction and event coverage.

The photography and the PR used to live on two separate sites. They are one studio now, because the same eye that frames a portrait is the one that writes the story around it.

A model in a red swimsuit and white motorcycle helmet lounges in a wire chair against a white studio wall

Photography

Editorial, portrait and event photography

  • Editorial and fashion shoots on film and digital
  • Portraits for artists, musicians and brands
  • Event coverage across Sacramento
See the photography →
Sacramento R&B artist Leshon in a cream jacket on a deep red cover titled The Art of Becoming

Creative services

PR, creative direction and events

  • Artist profiles, written and photographed
  • Creative direction, styling and prop sourcing
  • Brand and marketing with a grounded point of view
See the services →

Contact sheet

  1. A woman in a star tank top eats a popsicle in bright summer light, shot on film
  2. A woman in lace tights and a black top lies in an empty tiled bathtub
  3. Beauty close-up of a model in a fur hat with purple eye makeup and glossy lips
  4. A figure draped head to toe in white lace stands before a Mexican flag on a sunlit patio
  5. Sacramento R&B artist Leshon in a cream jacket on a deep red cover titled The Art of Becoming
  6. Two models crouch together wearing black catcher masks in a bright studio
  7. A woman with long dark hair holds an orange flower stem in her teeth in front of a flowering hedge
  8. A man with an afro, round sunglasses and a tweed jacket holds a card in his teeth at night
  9. A model in a white tutu and knee socks stands with two giant teddy bears against a wall of street posters
  10. Black and white studio portrait of a woman with long curls in black opera gloves, seated on the floor

Ten frames from the portfolio. Swipe or scroll the strip.

See the full portfolio →
Black and white photo of five men from the Vaccaro family standing at a ranch fence with ropes after branding cattle
The Vaccaro family on the ranch, after branding day.

Where the name comes from

Rooted in heritage. Driven by authenticity.

“I believe the best brands are built on truth.”

Italian Cowboy Creative takes its name from Grace's family, the Vaccaros, and a legacy of hard work, creativity and connection on the family ranch. That is the perspective she brings to every brand: grounded, honest and built to last.

Read Grace's story →
A laptop on a wooden table shows a welcome screen for The Women’s Table, the first Community Ties evening

Community Ties

An event series for Sacramento neighbors

Community Ties is Grace's event series in Sacramento: an educational evening where neighbors gather to share conversation and provoke thought.

The first evening, The Women’s Table, brought together local women around independence, gaining stability and finding empowerment. The next one is being curated now.

About Community TiesSuggest a topic or speaker

FAQ

Questions people ask

What does Italian Cowboy Creative do?

Italian Cowboy Creative is a Sacramento photography and PR studio run by Grace Vaccaro, covering editorial photography, artist profiles, creative direction and event coverage.

Does Grace shoot film or digital?

Both. Grace Vaccaro shoots film and digital, and many of the editorial portraits in her portfolio were made on film.

Can Grace handle the creative direction and styling too?

Yes. On many Italian Cowboy Creative shoots Grace handles the creative direction, styling, lighting and prop sourcing herself, so one person carries the idea from concept to final frame.

Where is Italian Cowboy Creative based?

Italian Cowboy Creative is based in Sacramento, California, and covers events and shoots across the Sacramento area.

How much does a shoot or a PR project cost?

Every Italian Cowboy Creative project is quoted after a short inquiry, because an artist profile, an editorial shoot and a night of event coverage are very different jobs. Send the details through the inquiry form and Grace replies with a quote.

Have something worth telling?

Tell Grace what you are working on. You will hear back by email with next steps.

Start a projectgrace@italiancowboycreative.com