About

About Grace Vaccaro and Italian Cowboy Creative

You have a story worth telling, and you want it told the way it really is. Grace Vaccaro started Italian Cowboy Creative for exactly that: photographs and words that hold up because they are true.

Self portrait of Grace Vaccaro in a pinstripe jacket, tie and white corset against a white wall
Self portrait, Grace Vaccaro.

The name

Why Italian Cowboy?

The name comes from Grace’s family name, Vaccaro, and the family ranch. It is a legacy of hard work, creativity and connection, and it is the lens she brings to marketing and branding: a grounded perspective, with no use for anything that is not real.

Grace: Vaccaro comes from an Italian word for cowherd. If that is the story behind the name, say it here in your own words.

Black and white photo of five men from the Vaccaro family standing at a ranch fence with ropes after branding cattle
Father, uncle, grandfather, uncle and grandfather on the Vaccaro family ranch, after branding the cows.

Heritage

“I believe the best brands are built on truth.”

This photo was taken on the Vaccaro family ranch after branding day: Grace’s father, her uncles and her grandfathers. It is the most honest picture of where the studio comes from.

The work

What Grace does now

Italian Cowboy Creative is a Sacramento photography and PR studio run by Grace Vaccaro, covering editorial photography, artist profiles, creative direction and event coverage.

  • Photography

    Editorial, fashion, portrait and event work, on film and digital. See the portfolio

  • PR and creative direction

    Artist profiles, styling, concepts and brand work. See the services

  • Community Ties

    An event series for Sacramento neighbors, starting with The Women’s Table. See events

Grace: two or three lines on how you got started behind the camera.

Let’s make something true.

Tell Grace what you are working on. You will hear back by email with next steps.